iPhone 13 Pro Max 512GB Alpine Green

Apple unveils iPhone 13 Pro and iPhone 13 Pro Max — more pro than ever before.The most advanced pro camera system ever on iPhone.

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    CUPERTINO, CALIFORNIA Apple today introduced iPhone 13 Pro and iPhone 13 Pro Max, pushing the boundaries of what’s possible in a smartphone. Redesigned inside and out, both models introduce an all-new Super Retina XDR display with ProMotion featuring an adaptive refresh rate up to 120Hz, making the touch experience faster and more responsive. The pro camera system gets its biggest advancement ever with new Ultra Wide, Wide, and Telephoto cameras that capture stunning photos and video, powered by the unmatched performance of A15 Bionic, more powerful than the leading competition. These technologies enable impressive new photo capabilities never before possible on iPhone, like macro photography on the new Ultra Wide camera and up to 2.2x improved low-light performance on the new Wide camera. New computational photography features like Photographic Styles personalize the look of images in the Camera app, and both models now include Night mode on all cameras. Video takes a huge leap forward with Cinematic mode for beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance. Both models also offer end-to-end pro workflows in Dolby Vision, and for the first time, ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage, big improvements to battery life for the best battery life ever on iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the Ceramic Shield front cover, tougher than any smartphone glass.

    “iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone lineup ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, Photographic Styles, Cinematic mode, as well as ProRes and Dolby Vision video. The Super Retina XDR display with ProMotion is our best display ever; it intelligently responds to the content on your screen, offers fantastic graphics performance, and is perfect for any viewing experience.”

    A faster Neural Engine in A15 Bionic, new ISP, and advancements in computational photography power the all-new camera features on iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows users to bring their personal photo preferences to every image while still benefitting from Apple’s multiframe image processing. Preset and customized preferences work across scenes and subjects, and unlike a simple filter, intelligently apply the right adjustments to different parts of the photo to ensure the important elements, like skin tones, are preserved. For the first time ever, Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro Max, including the Telephoto camera, and with Smart HDR 4, users can expect improved color, contrast, and lighting for subjects, even in group shots or challenging lighting situations, making images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also offer popular features like Deep Fusion, Apple ProRAW, and Portrait mode with Portrait Lighting.

    Following extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker. For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro,1 making the lineup the only devices able to edit the depth-of-field effect in video even after recording. Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.
    iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes,2 an advanced video codec used widely as the final delivery format for commercials, feature films, and broadcasts, to offer higher color fidelity and less compression.3 This powerful new pro workflow is enabled by the new camera hardware, advanced video encoders and decoders in A15 Bionic, and flash storage pipeline. iPhone is the only smartphone in the world to provide an end-to-end workflow — capture, edit, and share in Dolby Vision or ProRes.

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